A global manufacturing and engineering company wanted to build the digital future of the manufacturing business by creating a unified B2B platform that integrated ecommerce, support, marketing and brand content. With over 150 people comprising the team, this project was like driving a bus at warp speed.
Leading a team of 3 experience designers, I was in charge of three key areas within the new platform: product detail page, product recommendation, and the product comparison tool. I was in charge of delivering holistic templates complete with technical annotations including all error cases.
It became evident early-on that the challenges we faced as a design team were lengthy: undefined requirements, a multidisciplinary team of 150 spanning 53 countries, and we needed to deliver a clean UI without losing any information and functions for our various user groups and needs. We have all been there: meeting after meeting with various tracks trying to understand what is to be done and having no time to actually do whatever you are supposed to be doing. I quickly pulled the breaks and requested a classic agile team reorg with one small tweak: the design would be the core of the conversation. To elaborate- we had bi-weekly team meetings where all tracks were focused on the user-centered design output. This small tweek allowed our agile team to work cohesively together to clarify the requirements for the end goal of a user-centered product. In the end, every single piece of information that we placed into the design templates had been vigorously scrutinized and validated by all teams involved: visual design, business analysts, backend/frontend dev teams, and UX . We increased the speed at which we were able to deliver templates and annotations to development teams, but we were able to deliver more confident designs at 4x the speed.
If you are interested in working with me or would just like to say hello, please get in touch. Looking forward to hearing from you!